Monthly Archives: October 2011

Posse member Thom Pringle just sent us this little clip of him spinning and sliding around on some tasty and fun looking Balinese waves, the clip is pieced together thanks to the always rad and never not post-punk musical stylings of ICEAGE. Tweet

SABRE’s Free Rider snow goggle is a celebration of the wild, loose and rebellious spirit pulsating through motorcycle counter-culture. Combining beaten back leather patches with an authentic glitter paint frame, the Free Rider is guaranteed to make you look like an outlaw while burning down the mountain. Should they be worn when you roll up, board in hand, on your old school Harley Davidson? Well that’s a question we can’t answer, and a decision that needs to be made without the help of your pals at SABRE. See below, our complete Free Rider campaign featuring SABRE’s snow posse of Laura Hadar, Eric Messier, Ben Rice, Brendan Gerard and Billy Mackey. X-RATED LIMITED EDITION ADS   NOT SO X-RATED AND NOT SO LIMITED EDITION (BUT STILL AWESOME) ADS Here’s a sneak peak behind the scenes of the shoot which took place in Costa Mesa, California. Video by Ryan Scardigli. Tweet

Let’s get real for a minute; SABRE is part of an industry dominated by corporate puppeteers who’ve mastered the art of selling a fabricated version of reality. The glory days of a core guy running a successful action sports brand are gone, long gone, probably more gone than Bodhi was after paddling for that Bells Beach bomb in the final scene of Point Break. You’d have to be on crack to believe that most major action sports companies are run by guys getting up for the early, or psyching for their next snow trip to Japan, or looking at a buildings entrance steps and thinking about how they can be skated. We’re not suggesting the crew at SABRE are angels either, I mean when we’re falling asleep at night, a lot of the time we’re thinking about how good it would be to blow up, sell out, cruise around in expensive European cars, live in trendy inner city apartments, wipe our asses with hundred dollar bills and make real bad decisions with super questionable strippers… But hey, that’s a pipe dream, and right now we’re amped on keeping this SABRE thing the realest brand in the game. That’s why it’s awesome to have a CEO who still cares way more about surfing than Charlie Manson ever did about killing people. Greg Day or “G’Day” for short is a former pro surfer guy who spent a number of years as part of the top 16 during the glorious 1980′s. Thats right, he belongs to a decade where fluro boards and short shorts weren’t ironic, where The Smiths were born and killed and where nobody picked up on all the gay vibes in Top Gun. In 2011 however, Greg’s the guy who encourages us to get sideways at parties, design whatever the hell we like and put together the wackiest marketing material we can think of. And why does matter? Well because we have a little anecdote and needed an excuse to post it on the blog. Being a humble cat, Greg’s gonna hate that there’s a post about him, but whatever, he doesn’t control what gets thrown on the site… A couple of weeks back some random guy cruised into the SABRE office telling us he had something we’d be interested in seeing. The guy went to his car and returned with a surfboard that didn’t look all that different from the thousand other 1980′s boards we’ve all seen countless times before. But it turns out the board is one of Greg’s original pro models from his time on tour, and had the guy not bumped into Greg’s brother Terry at a surf comp, he would have continued assuming the “G’Day” spray on the nose must have been referring to the boards Australian birthplace. The guy couldn’t have been happier to reconnect Greg with a board he hadn’t seen for about thirty years, and now it has taken a rightful place as part of the office quiver. Greg’s not sure of the exact year the board was made, but he thinks it’s somewhere around 1981. It’s kinda funny that he can’t remember a board that helped keep him on tour for close to a decade, yet he has no problem reciting word for word stories from the same era about late nights and early mornings spent with the women of France, Spain, Brazil, Japan, Australia, the USA and just about everywhere else too. Good to see he’s always had his priorities in place I guess… Tweet

Surfection, one of Australia’s biggest surf chains recently opened the doors to their new concept store in Manly. The fit out is a radical step away from the standard surf store aesthetic that now dominates both the U.S. and Australian coastlines. The Co-Op is a two level monster space filled with like minded brands such as Stussy, Insight, The Critical Slide Society, Vans, Sabre (buy our shades or die), RVCA, Vans, Herschel, Wrangler etc. Anyway, nobody really cares about that crap, so here are a bunch of drunk guys and girls getting loose at a party the Co-Op threw in their store last week. Oh, and some pictures are from the bar across the street but the Sabre posse got too obliterated and nobody can recall its name. I remember it having way too many ciders on tap, and the Sailor Jerry rum coming in a huge glass, and thick ropes hanging from the roof that kinda looked like the inside of a ship, and a Pirates of the Caribbean pinball machine… Tweet